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  • Actually use it.

    • Don’t overlook the power of this tool. Take time to make your profile up to date because in many industries this is one of the first places people check to learn about you.

  • Don’t frivolously add random people - make sure there is a purpose.

    • Make sure you actually know your connections or anticipate building some sort of relationship.

    • You don’t have to be best friends, add professors, classmates, people from your clubs, clients, mentors, people you want to know professionally

  • Find out names of alumni and where they are currently working and living.

    • This is one the most valuable features on Linkedin.

    • Search your official school name in the bar > Click in the upper right hand corner that says “See all XX employees on Linkedin (This will literally give you access to all thousands of profiles of people from your school) > “All filters” > *Check and uncheck target cities and industries*

Photo by Pang Yuhao @yuhao on Unsplash

Photo by Pang Yuhao @yuhao on Unsplash

  • Turn your profile on to indicate to recruiters that you’re looking for jobs.

    • Go to jobs tab > Update Career Interests > Toggle button to “Let recruiters know you’re open”


Do not make your headline or first paragraph "Recent Grad" or "Aspiring."

  • That is not inviting and does not tell anyone about who you are.  

  • Present yourself as what you have experience in. Just because you've only been working on student films doesn't mean you're not a filmmaker- and nobody is gonna be like, "no you're not", unless you actually lie and say something like, "critically acclaimed filmmaker." If you’ve made films, are seeking jobs in film, headline filmmaker.

  • If you send an invitation to connect, make sure to add a note about why you want to connect or how you know them.

    • Identify yourself, especially when reaching out to people you don’t really know - give them context so they know you’re not some random person.

    • I personally, don’t accept invitations without a note if I don’t know who they are

Linkedin Customization note
  • Use confidence language across all of your platforms.

    • Avoid phrases like, -I think -I hope I can... -I might.

    • But don't get too cocky either.

  • Write some of your goals and passions in the opening summary.

    • Anyone can see which school you’ve attended and where you’ve interned, so don’t waste their time or your space by repeating it.

    • Why are you passionate about non-profit work? What about advertising intrigues you? What are your goals?

    • Saying that you’re a “strong communicator” or “team player” is silly to include because it doesn’t say anything about who you uniquely are, and serves as generic blanket statements. Eyeroll…

    • Here are some great summary examples.

  • In your summary, include a list of specialties at the end.

    • This is similar to skills, but allows you to use targeted keywords in your opening area, and hone in on a specific part of your strengths.

    • For example: illustration or stop motion

Photo by  Chris Ried  @cdr6934 on  Unsplash

Photo by Chris Ried @cdr6934 on Unsplash

  • Be more conversational and personable in your summary.

    • Give employers a chance to know who you are on a human level, and get to know your personality.

  • Update your profile, people will look at it to see who you are.

    • Even if you don't have long descriptions, at least list where you've been working so people can see your experience.

  • Write in 1st person.

    • This is not a book jacket, show your personality and introduce yourself.

    • Think about summaries you’ve read. Which person would you be interested in getting to know more?

  • Get a few Linkedin recommendations.

    • There’s a constant back and forth about if these are reputable.It wouldn’t hurt to have a few people vouch for you publically.

    • Ask 2-3 supervisors to write one.

    • If you apply from Linkedin Easy apply, the recruiters will definitely see these and they carry more weight than in other situations.

    • But don't overboard it because they are time stamped and you don't want to seem like you went out and asked as many people as possible.

    • This is low on the to-do list, but can amplify your profile.

  • Let your Linkedin serve as a master resume.

    • You have much more flexibility and space to include past opportunities and experience. As time goes by, you’ll be able to take off less relevant jobs or part-time transition jobs from college.

    • There’s not a one page limit like a resume, so use that to your advantage.

  • If you find someone on Linkedin that you want to talk to, reach out to them! Don’t feel awkward about it.

    • That is the point of the platform: so people can connect. When reaching out to them, be brief and explain specifically what you want from them.

  • Use Endorsements in moderation.

    • It’s okay to have people endorse you for targeted skills, but don’t go overboard.

    • Select specific strengths and skills tailored to your industry, don’t just brainstorm as many words as possible, or it won’t carry any weight.

    • Have other people be selective as well.

    • If you have someone endorse all of your skills, it will just look like they are doing you a favor.

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  • Use multimedia and visual examples if you have them.

    • If you’re a creative, link to your work in your experience entries.

    • If you worked on a project or research work, let people see it.

    • It will allow people to see first hand what projects you’re referencing, and give them an easy access to click.

    • It also breaks up the list so there’s a change in pace and content for viewers.