Created by Amber Jared - Strategy Intern at MullenLowe U.S. Check out her work and experience here.
“For the Emerging strategists”
ALL THINGS STRAT RESOURCES
- Strtgst (Newsletter/community/class): bring fresh, diverse perspectives to culture, people, and our strategic craft.
- Strategy Award Papers Library by Julian Cole (Inspo/Learning)
- Date Source Cheat Sheet by Dirty Planning (Deck/learning/Research)
- Writing good creative briefs.ppt (Intro to Strat): A great introduction to brief writing if you are considering learning or entering the strategy/planning world.
- Planning Guide (Intro to Strat): Reading that helps you understand the approach to planning advertising.
- Brief Template (Intro to Strat): Start practicing writing with a structure template.
- Best free sites for strategy (Intro to Strat)
- Podcasts by Dirty Planning (Inspo): Marketing/Advertising related podcast recommendation
- Working Not Working (Job Search/Inspo): Where the world's most innovative companies hire creative talent.
- Strategy Mate (Intro to Strat): All your strategy questions are answered.
- Zwolf Strategy (Intro to Strat): Explore all aspect of strategy and learn what the skill of a strategist.
- Madwell VIP (Intro to Strat/Self-starter): 8-week course of strategy fundamentals alongside client work created by Mary Ergul
- APG (Community/Intro to Strat): The home for planners & strategists
- Brand Archetypes with Planning Dirty (Intro to Strat)
“For those looking for their people”
COMMUNITIES
- ADCOLOR Future (Community): Celebrate the next generation of diverse talent in the creative industry.
- We-Are-Next (Job Search/Resource/community): for students and junior talent starting their careers in advertising.
- Asian In Advertising (Community): a community for Asians and to support each other in our journeys.
- Mimconnect (Community): A community that helps professionals of color navigate their careers.
- Sweathead (Intro to Strat/Community): Learn strategy with Mark Pollard
- We Are Rosie (Job Search/Community): A network of over 6000 marketing professionals
- The One Club (Community): support and celebrate the success of the global creative community
- Creative Mornings (Community/Resources): accessible event for your local (or international) creative community.
- Aliens in Advertising (Community): For international students navigating the ad industry. They host community events, share resources, discuss visas, and advocate for international talent!
- @Theadhustler (Instagram): Created by Jayda Hill (love!) this page helps bring BIPOC visibility to advertising through their signature series called Where Are All The BIPOCs.
- 600 & Rising (community): an advocacy group for Black talent in advertising and PR.
“For the Self-Starters!”
COURSES AND CLASSES
- The Creative Curriculum (Classes): Help level up your career
- Fundamentals of digital marketing (Class): Learn the fundamentals of digital marketing with google.
- Open Book with Critical Mass (Self-development): For new grad to ask questions
- 2020 New Blood Academy (Class): the free online resource for all emerging talent to learn from some of the industry’s finest creative minds and leaders.
- UX Design Case Study (Reading): How the formulaic approach to UX case studies is numbing our critical thinking like designers and bringing a unique perspective to our work.
- D&DA (Community/Class/Inspo): represents global creative, design, and advertising communities and celebrates brilliance in commercial creativity.
- Twitter Flight School (Self-starter): to help you master advertising on our platform
- Facebook Blueprint (Self-starter): online learning courses, training programs, and certifications that can help you get the most out of Facebook marketing platforms.
- Looking for Marketing (Resources): different marketing templates
- Hyper Island (Self-starter/Inspo): A resource kit you can use to apply creative collaboration and unleash the potential in your team or organization.
- Morning Brew Accelerator (Bettering): Morning Brew’s 8-week program is designed to accelerate the career of top-performing professionals.
- Converge (Next steps): a huge library of resources for junior talent and recent grads to help you navigate the question we’re all asking, what’s next?
“For those looking to get in a competitive spirit”
COMPETITIONS
- Young Shits (Competition): An advertising contest for creatives, judged by young professionals. A great way to practice and put your skills into work :)
- The Young Ones (Competition): global creative competition challenges students in creative studies to put their best foot forward in hopes of winning one of the first honors of their burgeoning careers.
- Project Yellow Light (Scholarship): a scholarship competition designed to bring about change.
- D&AD New Blood Awards (Competition): Kick starts your advertising and design career with an award for students, graduates, and aspiring creatives.
“Have you Read This?”
ARTICLES AND NEWSLETTERS
- Harvard Business Review (Readings): Stay up to date with the world by being knowledgeable
- Cassandra (Newsletter): highlights key cultural trends and social happenings of the moment.
- Marketing Brew (Newsletter): bring you the latest stories shaping the marketing and advertising world
- Internet Brunch (Newsletter): everything happening on the internet!
- Make Your Job Application Robot-Proof (Reading): Work smarter!
- The Creative Corner (Resources): Bernice Chao an amazing creative (art) director at R/GA who gathers monthly resources for juniors to help their careers into advertising, uh what a queen!
- Brain Pickings (Culture): Interesting readings of Maria Popova's thoughts, a reader and a writer, we get a chance to see the world through her writings.
- Kottke (Culture): written and produced by Jason Kottke and covers the essential people, inventions, performances, and ideas that increase the collective adjacent possibility of humanity.
- Muse By Clio (Readings/Inspo): a new content platform devoted to creativity.
- 99U (Resource/Readings): a resource and event series to help creatives build incredible careers, supercharge their work, and make their ideas happen.
- Facebook IQ (Reading/resource): Insight and foresight for business
- Tool Box Tool Box (Company): A curated list of the best business, design, and organizational change tool boxes built by some of the most influential companies, institutions, and thinkers.
“For the Creative Blocks”
INSPIRATION
- Behance (Inspo): Adobe social platform to showcase or discover creative works.
- Sir Stratalot (Inspo/Learning): Directory of planning and strategy links
- The Art of Dect Building (Inspo): Deckbuilding is not an easy skill, is a form of art and it holds the power of telling incredible stories.
- UI Coach (Inspo): Help you generate challenges for your next UI design.
- Activation Ideas (Inspo): a large collection of the most exciting promo & activation ideas from around the world to help you stay in the know and get inspired.
- Ads of the World (Inspo): As the name suggested
- Deck of Brilliance (Inspo): Idea generation tools for creative professionals
- VCU Brandcenter Student Portfolios (Inspo/Support)
“Hold up I’m listening to…”
PODCASTS
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ABOUT THE CURATOR:
Amber Jared is a strategist. She is currently a Strategy Intern at MullenLowe and senior at Boston University. She’s half Chinese and grew up in Shanghai. Her appreciation for life revolves around cult documentaries, getting lost at Trader Joes, chapstick, and trying out new sports. She is a 2020 & 2021 4A MAIP alum, and has been a strategy intern for Allen & Gerritsen and DDB Group Australia. Check out her work here: www.amberjared.com/works
